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The Weller Experience

Step into the story of William Larue Weller and discover how one bold choice became a lasting legacy.

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Discover the man behind the Original Wheated Bourbon and the choice that set Weller apart.

This immersive 90-minute experience blends sensory discovery, guided tastings and storytelling as you follow William Larue Weller’s journey and discover why he chose wheat instead of rye.

Along the way, explore how grain, time and proof shape Weller and how one unconventional decision became an enduring bourbon legacy, reminding us that what we choose today can become what we pass on tomorrow.

At a glance

Discover the people, perseverance, and legacy behind Weller in an immersive 90-minute experience at Buffalo Trace Distillery.

The Weller Experience: Generations in the Making invites guests to explore the story of William Larue Weller and the decision that helped shape one of bourbon’s most enduring legacies. Through sensory exploration, guided tastings, and historic storytelling guests will discover what makes Weller different—and why wheat became the foundation of its legacy.

The experience begins with a sensory exploration of rye and wheat before tasting through select Weller expressions and discovering how grain, time, and proof shape the whiskey in your glass. Follow the generations of knowledge, perseverance, and bold decisions that brought the Weller story to life, including William Larue Weller’s choice to substitute wheat for rye.

Travel through the Distillery to Warehouse P, where guests will see the wheated bourbon recipe carried forward today. Along the way, uncover the story behind Weller’s green ink thumbprint and leave your own mark as part of a memorable, hands-on experience.

Return to the Weller Room for a final tasting, a special surprise pour, and a toast to the choices that become legacies.

Guests will also receive a Weller-themed takeaway to commemorate their experience.

No special bottles will be available for purchase as part of this experience.

The Weller Experience is for guests 21+.

No pets.

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