Six locations. Six unique Buffalo Trace serves. One festive trail through Covent Garden and the streets surrounding our London flagship.
01 November – 31 December 2026
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Six locations. Six unique Buffalo Trace serves. One festive trail through Covent Garden and the streets surrounding our London flagship.
01 November – 31 December 2026
Covent Garden is one of London’s most vibrant and characterful neighbourhoods, and it was this unique energy that made it the natural home for our Buffalo Trace Distillery London flagship.
Surrounded by historic pubs, celebrated bars and a rich brewing heritage, we’re proud to be part of an area with such a deep connection to hospitality and craftsmanship.
Inspired by our surroundings, we created the Buffalo Trace Distillery London Cocktail Trail: a chance to celebrate some of our brilliant neighbours while inviting you to discover more of Covent Garden and the streets surrounding our flagship.
Explore at your own pace, discovering Buffalo Trace cocktails and exclusive rewards along the way.
Your festive route
Start wherever you like. Visit each participating venue, order its featured Buffalo Trace serve, collect your stamp and continue the trail at your own pace.
15–16 Gerrard St, London W1D 6JE ↗
Featured serve
Opium No.11
Experimental cocktail bar & speakeasy
63–66 St Martin’s Ln, London WC2N 4JS ↗
Featured serve
Smoky Old Fashioned
Creative cocktail bar & restaurant
11 Langley St, London WC2H 9JG ↗
Featured serve
Ultimate Old Fashioned
Acclaimed British steak restaurant & cocktail bar
27–29 Endell St, London WC2H 9BA ↗
Featured serve
Son of a peach
American-style sports dive bar
Basement, 3 Henrietta St, London WC2E 8PS ↗
Featured serve
Dovetail Old Fashioned
Intimate speakeasy-style cocktail bar
Featured serve
Buffalo Trace Manhattan
Historic British pub
32–33 Long Acre, London WC2E 9LA ↗
Pick up a loyalty card and redeem eligible Cocktail Trail rewards here.
Trail hub
Plan your route
Download the official Great Festive Cocktail Trail map before you set out. It includes the Buffalo Trace Distillery London flagship and all six participating partner venues.
Open the map at full resolution to save it to your phone before you set out.
Keep your loyalty card safe. It’s your key to collecting stamps at our partner bars and unlocking rewards as you make your way through the trail.
Rewards can only be redeemed in-store when you present your loyalty card.
Pick up your card from Buffalo Trace Distillery London or any participating partner venue. Each qualifying featured serve earns one venue stamp.
Promotion runs from 1 November to 31 December 2026. Rewards can be redeemed up to 31 December 2027 and are subject to availability. Participants must be aged 18 or over. A maximum of one stamp may be collected per participating venue per day, regardless of the number of qualifying cocktails purchased, and one reward may be claimed per tier. Stamps from different participating venues are required. The trail is designed to be enjoyed over multiple visits and does not need to be completed in one day. Please drink responsibly. Subject to participating venue terms and responsible service policies. Promoter: Sazerac UK Limited, operating as Buffalo Trace Distillery London, 32–33 Long Acre, London WC2E 9LA.