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This notice supplements Sazerac’s privacy policy and applies only to California residents. This California Privacy Notice sets forth disclosures and rights for California consumers regarding their personal information, as required by the California Consumer Privacy Act of 2018 (“CCPA”), the California Privacy Rights Act of 2020 (“CPRA”), and any implementing regulations adopted thereunder. Terms (including capitalized terms) used in this California Privacy Notice have the same meanings given in the CCPA and CPRA and the associated regulations, unless otherwise defined.
California consumers have the right to request: (1) that we disclose to you what Personal Information we collect, use, disclose, and sell, including the right to request that we provide to you the categories and specific pieces of Personal Information we have collected about you (“Right to Know”); (2) that we delete the Personal Information we collect about you (“Right to Delete”); (3) that we correct inaccurate Personal Information we hold about you (“Right to Correct”); (4) to opt-out from the sharing of your Personal Information to a third party for cross-context behavioral advertising (i.e., targeted advertising) (“Right to Opt-Out of Sharing”), and (5) to opt-out from the sale of their Personal Information (“Right to Opt-Out of Sale”), all subject to meanings and exceptions set forth in the CCPA and CPRA. More information on each of these rights is below.
In your request, you must provide enough information to allow us to verify you are the person about whom we collected personal information, or their authorized representative. You must also describe your request with enough detail so that we can understand, evaluate, and respond to it. We can’t respond to your request if we can’t verify your identity. Making such a request does not require you to create an account with us, and we will only use the information you provide in a request to verify your identity.
We will take reasonable steps to verify your identity based upon the information you provide and the type of request you are making.
When you exercise your Right to Know, Right to Delete, and/or Right to Correct, we may ask that you provide us with information, beyond your full name, in order to verify your identity and fulfill your request. If we are unable to verify that the individual submitting the request is the same individual about whom we have collected information (or someone authorized by that individual to act on their behalf), we will not be able to process the request.
If you are an authorized representative submitting a request on a user’s behalf, please complete the applicable request per the instructions below. We will follow up to request a signed, written permission signed by the individual who is the subject of the request authorizing you to make the request on their behalf. The written permission must state your full legal name, the full legal name of the individual who is the subject of the request and needs to be clear about the permission granted. Alternatively, you may submit a copy of a power of attorney under California Probate Code sections 4000-4465. In either case, please also indicate in your email the nature of your request. The California resident’s identity, in addition to your own, will need to be independently verified in order for us to be able to fulfill your request. We may also ask the California resident to directly confirm with us that they provided you permission to submit a request. Please keep in mind that if we do not receive adequate proof that the agent is authorized to act on your behalf, we may deny the request.
California Consumers have the right to know what information we have collected about you (the categories and specific pieces of information).
If you are a California Consumer and would like to exercise your Right to Know, please submit your request at this form or by calling us at 1-866-729-3722.
In order to have us provide specific pieces of information, we may require a signed declaration under penalty of perjury that you are the consumer whose Personal Information is the subject of the request.
California Consumers also have the right to request that we delete personal information we have collected from you.
If you are a California Consumer and would like to exercise your Right to Delete, please submit your request at this form or by calling us at 1-866-729-3722.
Please note that as part of the verification process, once you submit a request to delete, we may follow up and require you to confirm that you want your information deleted.
California residents have the right to request that we correct inaccurate information we hold about you. If you are a California resident with whom we have a direct business or potential business relationship and would like to exercise your Right to Correct, please submit your request at this form or by calling us at 1-866-729-3722.
Under the CPRA Regulations, a business must only provide the Right to Limit the Use and Disclosure of Sensitive Personal Information when Sensitive Personal Information is collected or processed for the purpose of inferring characteristics about a consumer, or does not fall under certain statutory exceptions, pursuant to CPRA §1798.121. Sazerac does not collect Sensitive Personal Information for the purpose of inferring characteristics about a consumer and/or falls under certain statutory exceptions, and we therefore do not offer this right at this time.
California residents have the right to opt-out of the sharing of your Personal Information to a third party for cross-context behavioral advertising (i.e., targeted advertising), whether or not for monetary or other valuable consideration. If you would like exercise your Right to Opt-Out of Sharing, please submit your request at this form.
California Consumers have the right to opt-out of the sale of your Personal Information. If you are a California Consumer and would like exercise your Right to Opt-Out of Sale, please submit your request at this form.
Sazerac engages in online advertising practices (and certain analytics or similar activities), which may be considered a “sale” or “share” for cross-context behavioral advertising as defined in the CCPA and CPRA. To opt out of certain tracking cookies set by 3rd parties that may be considered “sales” or “sharing” under the CCPA and CPRA, please modify your cookie settings by clicking on the link titled “Cookie Settings” on the footer of our Sites.
In addition, the Digital Advertising Alliance also offers tools for California consumers to send requests under the CCPA and CPRA to opt out of the sale of personal information by some or all of the participating companies https://www.privacyrights.info/.
We will retain all categories of personal information described in this California Privacy Notice for as long as it is reasonably necessary for the purposes set out in this California Privacy Notice, considering the time period reasonably necessary to: provide to you; exercise the choices and rights you have requested; comply with our contractual obligations; enforce our terms for use of the Sites; and comply with legal and regulatory requirements. Except as noted differently on specific pages or apps, we retain your personal information while you have an account with us, or while you are using our Sites or continuing to visit us.
Sazerac does not knowingly sell or share Personal Information of users younger than 16 years of age.
California consumers have the right to not receive discriminatory treatment for exercising CCPA and CPRA rights. We will not discriminate against you for exercising your CCPA and CPRA rights.
From time to time, we may provide loyalty or similar programs to consumers. Under California regulation, certain aspects of those loyalty and similar programs, which provide benefits to consumers, may be considered a financial incentive program. We may collect personal information from you in connection with our loyalty program, e.g. contact information (name, email address, residential address) and commercial information (like purchase history) for a number of reasons, including to administer the program, contact you with regard to your account (if any), to provide the benefits to you, to better serve you, and to fulfill your requests associated with the program.
To opt into these loyalty or similar programs, as set forth herein you will need to provide certain information, register for an account and agree to the applicable program terms, or otherwise follow the instructions associated with the loyalty or other similar programs. Participation in our loyalty or other similar programs is voluntary and you can withdraw at any time.
To the extent that we provide programs that may be considered a financial incentive because the program is directly or reasonably related to the collection, deletion or retention of consumer personal information, the value is reasonably related to the overall value we receive from the personal information participants provide specific to the program minus the costs and expenses we incur in providing the program.
The Personal Information we collect about you will depend upon how you use our Sites or otherwise interact with us. Accordingly, we may not collect all of the below information about you.
In addition to the below, we may also collect and/or use additional types of information and will do so after providing notice to you and obtaining your consent to the extent such notice and consent is required by the CCPA and CPRA.
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1. Identifiers
1.1 Category of Personal Information Collected
This category includes information such as name, contact information, driver’s license number, and online or device identifiers.
1.2 Categories of Sources from Which the Information Was Collected
1.2.1 Consumer.
1.2.2 Cookies and Tracking Technologies.
1.2.3 Third Party Service Providers.
1.2.4 Third Party Social Media Companies.
1.2.5 Third Party Business Partners.
1.2.6 Third Party Data Resellers.
1.3 Business or Commercial Purposes for Which the Information Is Collected
1.3.1 To respond to and fulfill your requests for products and services and communicate with you about those requests.
1.3.2 To register and service your account.
1.3.3 To administer surveys, sweepstakes, contests, and promotions.
1.3.4 To provide customer service and alert you to product information, including recalls.
1.3.5 To help us improve and customize our service offerings, websites, and advertising.
1.3.6 To send you information about our products, services, and promotions via various channels including email.
1.3.7 To protect the security or integrity of our Sites and our business.
1.4 Categories of Third Parties to Whom This Type of Personal Information Is Disclosed for a Business Purpose
1.4.1 Service Providers, such as third parties who help manage our websites and deliver our communications.
1.4.2 Third parties we partner with for contests, sweepstakes, or promotions.
1.4.3 Third party advertising and analytics companies.
1.4.4 Third parties who may acquire your information as a result of a merger, acquisition, or other ownership transition.
1.4.5 Third parties or affiliated companies when you agree to or request that we share your information with them.
1.4.6 Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders).
1.5 Categories of Third Parties to Whom This Type of Personal Information Is Sold or Shared for Cross-Context Behavioral Advertising
1.5.1 Third party advertising, analytics, and other marketing business partners may have access to this data, and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances.
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2. Any Categories of Personal Information Described in Subdivision (e) of Section 1798.80
2.1 Category of Personal Information Collected
This category includes name, address, and phone number, information about your employment or education, and other categories of information classified as “personal” under this California law.
2.2 Categories of Sources from Which the Information Was Collected
2.2.1 Consumer.
2.2.2 Cookies and Tracking Technologies.
2.2.3 Third Party Service Providers.
2.2.4 Third Party Social Media Companies.
2.2.5 Third Party Business Partners.
2.2.6 Third Party Data Resellers.
2.3 Business or Commercial Purposes for Which the Information Is Collected
2.3.1 To respond to and fulfill your requests for products and services and communicate with you about those requests.
2.3.2 To register and service your account.
2.3.3 To administer surveys, sweepstakes, contests, and promotions.
2.3.4 To provide customer service and alert you to product information, including recalls.
2.3.5 To help us improve and customize our service offerings, websites, and advertising.
2.3.6 To send you information about our products, services, and promotions via various channels including email.
2.3.7 To protect the security or integrity of our Sites and our business.
2.4 Categories of Third Parties to Whom This Type of Personal Information Is Disclosed for a Business Purpose
2.4.1 Service Providers.
2.4.2 Service Providers, such as third parties who help manage our websites and who deliver our communications.
2.4.3 Third parties we partner with for contests, sweepstakes, or promotions.
2.4.4 Third party advertising and analytics companies.
2.4.5 Third parties who may acquire your information as a result of a merger, acquisition, or other ownership transition.
2.4.6 Third parties or affiliated companies when you agree to or request that we share your information with them.
2.4.7 Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders).
2.5 Categories of Third Parties to Whom This Type of Personal Information Is Sold or Shared for Cross-Context Behavioral Advertising
2.5.1 Third party advertising, analytics, and other marketing business partners may have access to this data, and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances.
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3. Commercial Information
3.1 Category of Personal Information Collected
This category includes, for example, payment information you provide for goods and services, customer service records, and information about the products you have purchased.
3.2 Categories of Sources from Which the Information Was Collected
3.2.1 Consumer.
3.2.2 Third Party Service Providers.
3.2.3 Third Party Business Partners.
3.3 Business or Commercial Purposes for Which the Information Is Collected
3.3.1 To respond to and fulfill your requests for products and services.
3.3.2 To administer surveys, sweepstakes, contests, and promotions.
3.3.3 To provide customer service.
3.3.4 To help us improve and customize our service offerings, websites, and advertising.
3.3.5 To protect the security or integrity of our Sites and our business.
3.4 Categories of Third Parties to Whom This Type of Personal Information Is Disclosed for a Business Purpose
3.4.1 Service Providers, such as third parties who help manage our websites.
3.4.2 Third parties we partner with for contests, sweepstakes, or promotions.
3.4.3 Third party advertising and analytics companies.
3.4.4 Third parties who may acquire your information as a result of a merger, acquisition, or other ownership transition.
3.4.5 Third parties or affiliated companies when you agree to or request that we share your information with them.
3.4.6 Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders).
3.5 Categories of Third Parties to Whom This Type of Personal Information Is Sold or Shared for Cross-Context Behavioral Advertising
3.5.1 Third party advertising, analytics, and other marketing business partners may have access to this data, and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances.
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4. Internet or Other Electronic Network Activity Information
4.1 Category of Personal Information Collected
This category includes information about the web browser and operating system you are using, the website or ad that referred you to our Sites, areas of the Sites that you visited, and terms entered into a search engine that led you to the Sites.
4.2 Categories of Sources from Which the Information Was Collected
4.2.1 Consumer.
4.2.2 Cookies and Tracking Technologies.
4.2.3 Third Party Service Providers.
4.2.4 Third Party Business Partners.
4.2.5 Third Party Data Resellers.
4.3 Business or Commercial Purposes for Which the Information Is Collected
4.3.1 To respond to and fulfill your requests for products and services.
4.3.2 To provide customer service.
4.3.3 To help us improve and customize our service offerings, websites, and advertising.
4.3.4 To protect the security or integrity of our Sites and our business.
4.4 Categories of Third Parties to Whom This Type of Personal Information Is Disclosed for a Business Purpose
4.4.1 Service Providers, such as third parties who help manage our websites.
4.4.2 Third party advertising and analytics companies.
4.4.3 Third parties who may acquire your information as a result of a merger, acquisition, or other ownership transition.
4.4.4 Third parties or affiliated companies when you agree to or request that we share your information with them.
4.4.5 Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders).
4.5 Categories of Third Parties to Whom This Type of Personal Information Is Sold or Shared for Cross-Context Behavioral Advertising
4.5.1 Third party advertising, analytics, and other business partners may have access to this data, and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances.
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5. Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information
5.1 Category of Personal Information Collected
This category includes, for example, photos or videos you upload (which, depending on what they capture, could be considered Personal Information under CCPA).
5.2 Categories of Sources from Which the Information Was Collected
5.2.1 Consumer.
5.2.2 Third party social media companies.
5.3 Business or Commercial Purposes for Which the Information Is Collected
5.3.1 To allow you to participate in the Service, such as to post reviews.
5.3.2 To provide customer service.
5.3.3 For our marketing and similar internal business purposes.
5.4 Categories of Third Parties to Whom This Type of Personal Information Is Disclosed for a Business Purpose
5.4.1 Service Providers, such as third parties who help manage our websites.
5.4.2 Third parties who may acquire your information as a result of a merger, acquisition, or other ownership transition.
5.4.3 Third parties or affiliated companies when you agree to or request that we share your information with them.
5.4.4 Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders).
5.5 Categories of Third Parties to Whom This Type of Personal Information Is Sold or Shared for Cross-Context Behavioral Advertising
5.5.1 We do not “sell” or “share” this information.
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6. Geolocation Data
6.1 Category of Personal Information Collected
Geolocation data.
6.2 Categories of Sources from Which the Information Was Collected
6.2.1 Consumer.
6.2.2 Cookies and Tracking Technologies.
6.3 Business or Commercial Purposes for Which the Information Is Collected
6.3.1 To allow you to participate in the Service, such as to locate products.
6.3.2 To provide customer service.
6.3.3 For our marketing and similar internal business purposes.
6.4 Categories of Third Parties to Whom This Type of Personal Information Is Disclosed for a Business Purpose
6.4.1 Service Providers, such as third parties who help manage our websites.
6.4.2 Third parties who may acquire your information as a result of a merger, acquisition, or other ownership transition.
6.4.3 Third parties or affiliated companies when you agree to or request that we share your information with them.
6.4.4 Other third parties (including government agencies) as required by law (such as pursuant to subpoenas or court orders).
6.5 Categories of Third Parties to Whom This Type of Personal Information Is Sold or Shared for Cross-Context Behavioral Advertising
6.5.1 We do not “sell” or “share” this information.
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7. Inferences Drawn from Any of the Information Identified Above to Create a Profile About a Consumer
7.1 Category of Personal Information Collected
This category includes inferences that may relate to your perceived interests, preferences, characteristics, or behavior.
7.2 Categories of Sources from Which the Information Was Collected
7.2.1 Consumer.
7.2.2 Cookies and Tracking Technologies.
7.2.3 Third Party Service Providers.
7.2.4 Third Party Social Media Companies.
7.2.5 Third Party Business Partners.
7.2.6 Third Party Data Resellers.
7.3 Business or Commercial Purposes for Which the Information Is Collected
7.3.1 To help us improve and customize our service offerings, websites, and advertising.
7.4 Categories of Third Parties to Whom This Type of Personal Information Is Disclosed for a Business Purpose
7.4.1 Service Providers.
7.4.2 Third parties we partner with for contests, sweepstakes, or promotions.
7.4.3 Third party advertising and analytics companies.
7.4.4 Third parties who may acquire your information as a result of a merger, acquisition, or other ownership transition.
7.4.5 Third parties or affiliated companies when you agree to or request that we share your information with them.
7.5 Categories of Third Parties to Whom This Type of Personal Information Is Sold or Shared for Cross-Context Behavioral Advertising
7.5.1 Third party advertising, analytics, and other marketing business partners may have access to this data, and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances.
You can contact us for more information by writing us at Sazerac Company, Attn: Compliance Department, 10101 Linn Station Rd., Suite 400, Louisville, Kentucky 40223 or emailing Privacy@Sazerac.com.
CA Shine the Light Disclosure. Pursuant to California Civil Code Section 1798.83, residents of the State of California who provide us personal information have the right to request and obtain from us one time per calendar year information about the customer information we shared, if any, with third parties for their own direct marketing purposes during the preceding year. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately preceding calendar year.
If you are a California resident and Sazerac customer, you can request a notice disclosing the categories of information we have shared with third parties for the third parties’ direct marketing purposes during the preceding calendar year. This information will be provided in a standardized format and will not be specific to you individually. To make such a request, please send a letter to the following address:
Sazerac Company
Attention: California Shine the Light Request
10101 Linn Station Road, Suite 400
Louisville, KY 40223
You must include the statement “Your California Privacy Rights” on your letter. You must include your name, street address, city, state, and zip code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.
