ONLINE MERCHANDISE

W.L. Weller

The Original Wheated Bourbon

W.L. Weller brand is built on the pioneering idea of swapping rye for wheat to produce a softer, smoother bourbon. It includes expressions ranging from approachable wheated bourbons to high-proof, hand-bottled barrel proof ones. Each bottling honors the legacy of William Larue Weller, while also pushing innovation forward through experimental expressions.

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HISTORY OF W.L. WELLER

William Larue Weller, born in 1825, was a pioneering whiskey merchant and distiller whose name endures through the celebrated W.L. Weller brand. In 1849, he founded W.L. Weller & Brothers, later W.L. Weller & Sons, and became known for his innovative approach to bourbon-making. Weller championed the use of wheat instead of rye in the mash bill, creating a softer, smoother style of bourbon that set his whiskeys apart.

William Larue Weller, born in 1825, was a pioneering whiskey merchant and distiller whose name endures through the celebrated W.L. Weller brand.

WELLER_BRAND_HISTORY

In 1849, he founded W.L. Weller & Brothers, later W.L. Weller & Sons, and became known for his innovative approach to bourbon-making. Weller championed the use of wheat instead of rye in the mash bill, creating a softer, smoother style of bourbon that set his whiskeys apart.

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WILLIAM LARUE WELLER

Born in 1825, he developed the brand’s signature wheated bourbon recipe, substituting wheat for rye to achieve a gentler, smoother bourbon. He promoted his bourbon, sold “Honest Whiskey at an Honest Price,” and ensured quality (e.g. marking barrels) to maintain trust. His legacy continues in every expression bearing his name.

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DANIEL WELLER

He was grandfather to William Larue Weller. Daniel Weller settled in Kentucky in 1794, made whiskey and leased his still for extra income. The experimental Daniel Weller line launched in 2023 in BTD’s portfolio honors his pioneering spirit by exploring different wheat strains in bourbon.

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